When SaaS companies adjust pricing, they often face a tricky tradeoff: a 31%...

https://www.bookmark-belt.win/when-a-saas-company-raised-prices-they-saw-a-31-drop-in-conversions-but-a-22

When SaaS companies adjust pricing, they often face a tricky tradeoff: a 31% drop in conversion can cut into growth, but the right revenue lift—sometimes as high as 22%—can more than make up for it