We are wired to crave a gamble, and the modern web has turned that into a...

https://varimail.com/articles/the-architecture-of-the-itch-how-apps-engineer-the-feedback-loop/

We are wired to crave a gamble, and the modern web has turned that into a science. Platforms use structured uncertainty and rapid feedback loops to lock us in. Understanding these mechanics is the only way to beat the attention economy at its own game.