Stop chasing vanity metrics. Focus on the ones that actually drive growth, like...

https://damiensimpressivenews.tearosediner.net/only-32-of-customers-come-back-how-do-i-improve-retention

Stop chasing vanity metrics. Focus on the ones that actually drive growth, like your conversion rate and AOV. Since cart abandonment hits 78%, you need a plan to win back those lost sales