Stop calling your livestream a hybrid event. That approach misses the point and...

https://www.mediafire.com/file/54o3d6gdgcb09nl/pdf-67186-13567.pdf/file

Stop calling your livestream a hybrid event. That approach misses the point and leaves money on the table. The sector represents a $9 billion opportunity, yet many organisers still treat hybrid as a one-off technical hurdle