Search is shifting from a list of links to direct, conversational answers....

https://paxtonsnewdigest.iamarrows.com/stop-chasing-blue-links-how-to-get-your-brand-recommended-by-ai

Search is shifting from a list of links to direct, conversational answers. Agent-first search means tools like ChatGPT now synthesize information to solve problems instantly. If you ignore this, you disappear from the conversation