Rank tracking is obsolete because users rarely click through anymore. In the...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is obsolete because users rarely click through anymore. In the EU, AI Overviews have caused a 30% drop in organic CTR, turning zero-click results into our new reality. Stop paying for outdated monthly decks that arrive too late