Rank tracking doesn’t cut it anymore because AI Overviews are fundamentally...

https://www.bookmark-fuel.win/rank-tracking-is-obsolete-ai-overviews-have-triggered-a-30-ctr-drop-in

Rank tracking doesn’t cut it anymore because AI Overviews are fundamentally changing how we capture search volume. We are seeing a 30% CTR drop across our EU markets as more users find answers directly in the SERP. That is a lot of zero-click traffic