Ecommerce marketing works best as a connected system, not a stack of separate...
https://instaquoteapp.com/how-do-i-judge-channels-by-business-outcomes-not-vanity-metrics/
Ecommerce marketing works best as a connected system, not a stack of separate campaigns. This article shows how CAC and repeat purchase rate can guide channel decisions, and how WhatsApp and Slack connections fit into the workflow.