How to Systemise CEO Video Messages Employees Actually Watch: Turning a Nice-to-Have into a Business Essential

https://www.pfdbookmark.win/treating-video-as-an-operational-asset-why-being-human-beats-perfection

There are moments when a single CEO message changes the course of a company. In my experience with Australian mid-market firms, that moment usually comes during a crisis or a big strategic pivot - when people crave clarity, credibility and direction