Friction is a dealbreaker. If an app takes too long to load, you have already...

https://cruzqmfp756.theburnward.com/the-content-commodity-trap-why-convenience-not-content-is-the-real-retention-engine

Friction is a dealbreaker. If an app takes too long to load, you have already lost the user. People now expect fast loading and seamless mobile payments as a baseline