Expanding into Europe is a headache when your traffic tanks during a migration....

https://www.bookmark-jungle.win/struggling-with-traffic-drops-after-a-pan-european-rollout-it-s-rarely-just

Expanding into Europe is a headache when your traffic tanks during a migration. I see it all the time: botched hreflang setups killing your rankings. Stop the bleeding by implementing a robust x-default strategy to guide Google across locales