Discontinued Rolex models often trade above retail because collectors and...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors and enthusiasts compete for a limited supply, pushing prices up. Insurance appraisals don’t match resale value since they reflect replacement costs, not current market demand