Dark data is all the info companies collect but never use—think 60-80% of...

https://www.normalbookmarks.win/dark-data-is-hidden-information-your-company-keeps-but-rarely-uses-about-55-of

Dark data is all the info companies collect but never use—think 60-80% of inactive data just sitting there. It matters because storing and managing this data costs money, sometimes up to $2.5 million a year for some businesses