Customer experience plays a key role in keeping users coming back to digital...

https://wiki-canyon.win/index.php/How_to_Set_Up_a_Retention_Cohort_Report:_The_Growth_Lever_You_Can%27t_Ignore

Customer experience plays a key role in keeping users coming back to digital platforms. When onboarding is quick and simple—like cutting out unnecessary steps—users feel less frustrated and more confident in using the product