After a pricing change, you might see a 31% drop in conversions but a 22% lift...

https://wiki-canyon.win/index.php/How_to_Audit_Assumptions_in_a_Pricing_Forecast_Model:_A_Practical_Guide

After a pricing change, you might see a 31% drop in conversions but a 22% lift in revenue. This article breaks down how to evaluate that tradeoff using Sequential Mode